Motor City Match welcomes Pink Diamond: A transformative beauty experience in Detroit’s University District

  • Pink Diamond, a 9,000-square-foot "beauty mall," celebrates its grand opening as the 167th Motor City Match business
  • Founded by Detroit native Katrina Belin, who overcame significant challenges, Pink Diamond offers a wide range of services, including salon treatments, a sauna, meditation room, clothing boutique and beauty store
  • The establishment, named after the rare gem, reflects the unique and comprehensive suite of services offered, with plans to host quarterly women empowerment and networking events
  • Motor City Match has awarded $15.7M in cash grants; 81% of overall winners are minority-owned businesses, 71% are women-owned and 68% are owned by Detroit residents


Detroit Mayor Mike Duggan and the Detroit Economic Growth Corporation cut the ribbon on Pink Diamond, a groundbreaking 9,000-square-foot “beauty mall” in Detroit’s University District. The establishment, marking the 167th Motor City Match business to open, hopes to redefine beauty standards with services that make women feel beautiful inside and out.

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Mayor Duggan joins business owner Katrina Belin and DEGC President Kevin Johnson for ribbon cutting.


Founded by Detroiter Katrina Belin, Pink Diamond offers many services, including salon treatments, manicures, facials, full body waxing, massage therapy, reiki, lash extensions and makeup application. There’s also a serene sauna and meditation room for guests to relax and rejuvenate. The beauty mall also has a clothing boutique and beauty store, providing a one-stop shop for beauty and wellness.

“Pink Diamond is a safe space for women to be able to come to release, relax and pretty much get away from all of the stresses and worries of the world,” said Belin. “Our passion is bringing joy and healing to women so they can find healthy perceptions of themselves.”

Belin, a Detroit native, has overcome significant challenges to bring her vision to life. Having lost her mother to violence at the age of three and navigating the foster care system, Belin refused to let her circumstances define her. Instead, she focused on achieving her goals and positively impacting her community.

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Mayor Duggan congratulates the founder of Pink Diamond, Katrina Belin.


The name “Pink Diamond” is a nod to the rarity of this precious gem, reflecting the unique and comprehensive suite of services offered by the beauty mall. Belin also has plans to host quarterly women empowerment and networking events at the establishment to build off her mission to uplift and inspire all who come for services.

“Katrina’s ability to overcome great adversity and open a facility that will provide services to residents in nearby neighborhoods is what Motor City Match is all about,” said Mayor Mike Duggan. “Livernois is home to many businesses owned by Motor City Match winners, and I’m excited to witness Katrina’s unique contributions to this community.”

The business, located at 17350 Livernois, received a $50,000 grant from Motor City Match to support renovations. The establishment plans to expand its 13-member staff, with a focus on hiring from the local community.

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“Pink Diamond is a rare gem, both literally and figuratively,” said Sean Gray, vice president of Small Business Services at the DEGC, responsible for managing the Motor City Match program. “Katrina has created a sanctuary where women can embrace their unique beauty, find inspiration and raise their self-perception. Her story is an example of how our experiences can shape us and drive us to create something truly remarkable.”

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Through 25 rounds of Motor City Match:

  • Total cash grants: $15.7 million (Total leveraged investment: $87.4 million)
  • 81 percent are minority-owned businesses
  • 71 percent are women-owned businesses
  • 68 percent are businesses owned by Detroit residents

About Motor City Match

Motor City Match is a unique partnership between the City of Detroit, the Detroit Economic Growth Corporation (DEGC), the Economic Development Corporation of the City of Detroit (EDC) and the U.S. Department of the Treasury through the American Rescue Plan Act (ARPA). Competitive financial assistance is supported by a broad partnership of Southeast Michigan community development financial institutions and corporations including, Bank of America, Fifth Third Bank, Ford Foundation, Hudson Webber Foundation, JPMorgan Chase & Co., Knight Foundation, The Kresge Foundation, New Economy Initiative, and the W.K. Kellogg Foundation. Motor City Match applications are available quarterly. More information is available at