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Rise Higher Detroit!

The City of Detroit’s updated Brand Guidelines were created to ensure a consistent, accessible, and inspiring representation of our City across every platform and communication. As we continue to advance the “Rise Higher” message, it’s important that all departments, partners, and vendors use approved brand elements that reflect Detroit’s progress, authenticity, and commitment to inclusion.

This webpage serves as your central resource for implementing the updated standards and bringing the Rise Higher vision to life. Here, you’ll find everything needed to create cohesive and compliant communications, including the official Brand Standards Style Guide, Rise Higher logo lockups in multiple file and color options, graphic elements, approved fonts, presentation templates, and additional creative assets. Together, these tools help ensure every message reflects a unified identity that speaks to and includes all Detroiters.

The updated guidelines emphasize clarity, accessibility, authenticity, and consistency across all City communications.

Brand Guide Standards

This guide provides standards for incorporating the ‘Rise Higher’ tagline into City of Detroit communications. It ensures visual consistency, strengthens civic identity, and reflects the City’s vision for progress, inclusion, and opportunity under Mayor Mary Sheffield.

Assets

Rise Higher Logo Lockup

The tagline lives alongside the City of Detroit logo. It is used in public-facing communication such as; department branding, campaigns, signage, social media, and anywhere the City wants to inspire action and reinforce its identity as a springboard for opportunity.

City Branding

The City of Detroit logo has been thoughtfully refined to improve clarity, flexibility, and overall presence across all communications. These enhancements ensure strong legibility at any size and across a wide range of applications. Please be sure to use the most current City branding assets when developing materials.

Graphics

Gradients

Use for backgrounds

Rays

Accents to help with your design, used behind a bold headline or outlined image

District Shapes

City districts within the city and separate.

Transit

Traffic and transit icons.

Fonts

Detroit Font Guidelines: Montserrat for headlines and body copy, Roboto family for data tables, forms, spreadsheets, body copy, Roboto serif for narrative and quotes

Powerpoint Template

Branded with the latest logos, perfect for internal and external presentations.

Photos

City of Detroit Flickr

Use the City of Detroit's Flickr account which contains an array of high-quality images.

Maps

City of Detroit GIS Mapping Templates

Mapping templates are available only for already established City ArcGIS accounts.