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These brand guidelines help provide a template for departments to create their own messaging material with the City’s voice and consistency. This will make it easier for our constituents to identify City communications and ensure brand cohesion. Below are approved and official assets to be used for any official city of Detroit materials.
This compiled guide contains all of the styles used throughout detroitmi.gov including colors, fonts, headings, etc.
The font used throughout the city website.
The font used in some print material.
The font used for data tables, forms, and spreadsheets.
Contains the main logo, as well as white, black, and grayscale options, PNG, JPG, in various sizes.
The official seals of the mayor and the City.
Icons that are mostly used in website "call to action" buttons.
Sillhouettes of the city skyline.
Icons that are mostly used in printed media.
City districts within the city and separate.
Project timeline templates and various accent lines for headlines.
Traffic and transit icons.
This links to the City of Detroit's Flickr account which contains an array of high-quality images taken at events around the city.
This links to a folder that contains all of the large hero images used at the top of each department page.
This links to a folder that contains various images taken throughout the city used on Theneighborhoods.org and elsewhere.
This is a powerpoint template designed to match the official City of Detroit styles. Montserrat font must be installed to work properly.
This is a Google slide template designed to match the official City of Detroit styles.
Mapping templates are available only for already established City ArcGIS accounts.