Style Guide

One city, for all of us

These brand guidelines help provide a template for departments to create their own messaging material with the City’s voice and consistency. This will make it easier for our constituents to identify City communications and ensure brand cohesion. Below are approved and official assets to be used for any official city of Detroit materials.

Style Guide

Fonts

Montserrat

The font used throughout the city website.

Lora

The font used in some print material.

Roboto Condensed

The font used for data tables, forms, and spreadsheets.

Logo

City of Detroit Logo

Contains the main logo, as well as white, black, and grayscale options, PNG, JPG, in various sizes.

Graphics

Web Icons

Icons that are mostly used in website "call to action" buttons.

Icons

Icons that are mostly used in printed media.

Transit

Traffic and transit icons.

Photos

City of Detroit Flickr

This links to the City of Detroit's Flickr account which contains an array of high-quality images taken at events around the city.

Other City of Detroit Images

This links to a folder that contains various images taken throughout the city used on Theneighborhoods.org and elsewhere.

Powerpoint Template

Maps