The City of Detroit’s updated Brand Guidelines were created to ensure a consistent, accessible, and inspiring representation of our City across every platform and communication. As we continue to advance the “Rise Higher” message, it’s important that all departments, partners, and vendors use approved brand elements that reflect Detroit’s progress, authenticity, and commitment to inclusion.

This webpage serves as your central resource for implementing the updated standards and bringing the Rise Higher vision to life. Here, you’ll find everything needed to create cohesive and compliant communications, including the official Brand Standards Style Guide, Rise Higher logo lockups in multiple file and color options, graphic elements, approved fonts, presentation templates, and additional creative assets. Together, these tools help ensure every message reflects a unified identity that speaks to and includes all Detroiters.

The updated guidelines emphasize clarity, accessibility, authenticity, and consistency across all City communications.