Digital Detroit - City of Detroit partners with Rebrand Cities and Quicken Loans Community Fund to get small businesses the online resources needed to operate virtually

  • 100 businesses will have the opportunity to participate in a 5-week website accelerator
  • The program application will launch on Monday, April 27th at 9 AM
  • Applications Close: Thursday, April 30, 2020 11:59 PM
  • This is a pilot program, meaning that the goal is to learn from this group of 100 businesses and scale to thousands more over 12 – 18 months.

COVID-19 has presented new challenges for small businesses in Detroit. The City of Detroit is partnering with Rebrand Cities and Quicken Loans Community Fund to get Detroit businesses online. Trained web designers will work with local business owners to build websites. Participating Businesses will receive a business website, free hosting for (3) Months, guided virtual website development Training, virtual office hours/study halls and more!

Businesses that will qualify for Digital Detroit must be located in the City of Detroit and established before December 31, 2019. Businesses must also show the need for support with website development.

Mayor Mike Duggan and the City of Detroit has been working swiftly to identify impactful ways to provide support to small businesses that are experiencing a significant amount of economic challenges as a result of COVID-19 and the requirements of social distancing. The ‘Digital Detroit’ Virtual Website Accelerator was birthed in an effort to address the need for businesses to have the opportunity to continue operations virtually. “Many small businesses do not have the budget to invest in branding and website development, especially during this time when it is uncertain if they will be able to cover payroll and common business expenses. We are doing everything in our power to fill in the gaps for them.” Charity Dean, Director of the Civil Rights, Inclusion and Opportunity Department at the City of Detroit.

Rebrand Cities is a global civic initiative with an audacious goal to get 10,000 local businesses online. To date, there have been activations in nine cities (Detroit, Chicago, Newark, Los Angeles, Mesa (AZ), Miami, Boston, Memphis and Port Au Prince) and 2 countries (U.S and Haiti).

Quicken Loans Community Fund has stepped in to partner with the City of Detroit on multiple COVID-19 response efforts for small businesses with programs like Feeding the Frontlines, an initiative that supports struggling restaurants and also sends meals to frontline workers.

“This investment will support Detroit-based businesses to both survive this pandemic and thrive in a world where virtual sales are increasingly important,” said Laura Grannemann, Vice President of the Quicken Loans Community Fund. “By building an online platform, our community can continue to support the brands we love, and Detroit’s entrepreneurs can showcase their product to the world.”


About the Quicken Loans Community Fund
The Quicken Loans Community Fund is the philanthropic arm of Quicken Loans, the nation’s largest mortgage lender. Its strategy aims to support thriving, resilient and inclusive communities through data-driven investments in housing, employment and public life. Through its For-More-Than-Profit model, the Quicken Loans Community Fund recognizes that business and community are inextricably linked, and it purposefully brings together all of the assets of the Quicken Loans and Rock Family of Companies business – team member talent, technology, policy advocacy, and philanthropic resources – to invest in comprehensive community development in Detroit and across the country.

Since 2010, the Quicken Loans Community Fund has invested over $200 million into addressing complex issues like tax foreclosure, chronic unemployment, and support the entrepreneurship ecosystem. Alongside financial investments, the Quicken Loans Community Fund has organized team members to provide more than 725,000 volunteer hours nationwide, including 400,000 in Detroit.
More details on Digital Detroit.


Media Contact
Charity Dean
[email protected]